Yesterday, Colin Reid came into college to start us off on a new brief involving branding. He spoke to the group for roughly an hour and a half sharing his experiences in the fashion industry. I really enjoyed hearing about the people he had worked with such as Donna Karan, Calvin Klein, Nautica and Pringle. Colin also mentioned that he was part of the creation and development of the famous 'CK' logo for Calvin Klein.
As part of the new brief, we have been asked to work as a group to design and develop our own brand. We will need to come up with a brand name, mission statement and customer profile. I am looking forward to starting this project as I feel it would be a different experience working as part of a team instead of just working independently.
No comments:
Post a Comment