Nude.

I recently signed up to Polyvore but didn't really know how to use it. This morning I was playing around with some of the templates and features and created this set. I really like the feminine tones I've used. Not only will I be using these neutral colours as part of AD109 but these are the tones that I have been wearing this spring as well as accessorising with gold jewellery.

The Rosa Collection.

This is my first idea for my collection logo. The idea is that the 'Zelleri' stays the same for each individual collection but the collection name changes. As I've chosen to use roses as my inspiration, I have been thinking of collection names which link to this. I had thought of 'rosebud' but thought that would be a little childish. I will continue to develop the name 'Rosa' as  I'm not 100% happy with that. Although I do like the colours I've used. 

(Image from Google: Pink roses)

The secret garden.

I feel these two images help explain the theme of our brand. I love the innocence of the first picture and the use of white flowers and I love to colours in the second image. These are the colours that was selected as our main colour palette for each collection as we chose to make them soft and feminine for the summer. The first image was found on Google and the second was found on Deviantart.

Second meeting with Colin.

Today, Colin Reid came back into college to catch up with each group and to see how we were tackling the project.
He really liked our ideas that we shared with him and could see that we had developed a focused brand. He suggested a few things that we could do to improve our work such as making our colour boards more 3D and work into them with things like ribbon, thread, lace and fabrics.
Colin also liked the idea that each member was creating a different collection and how we would be using the same logo but modifying each one to link into our separate collections.
He also suggested we look into nature related things such as 'secret gardens' which he thought would link nicely with our colour palette. We agreed this would be a good idea.

You're the closest to heaven that I'll ever be.

This is a photo I took while in Jesmond Dene today. I really liked the soft pink colours as they are the colours I intend on using for my branding project. However, I will not be using this flower for my inspiration. I have chosen to use roses as they can help represent a feminine range.

Nature Unleashed.

This is a copy of our companies mission statement:

"Zelleri is a unique and luxurious collection of garments with an earthy twist. We provide six key collections every season that are sure to attract the sophisticated woman willing to make a statement. Inspired by nature’s most empowering features, each collection combines the classic look with unusual statement pieces. With each range there is a limited edition infusion for those moments of indulgence.

At Zelleri, we believe it’s all about style, not age

Price range: 
Dresses 120.00 – 325.00
Swim wear/ Lingerie 85.00 – 250.00
Skirts/Trousers95.00 - 190.00
Coats/ Jackets125.00 550.00
Accessories 40.00 – 150.00                                                                                                                                                                                                                                                                                                                                                                       

Theme: Soft, feminine and elegant with an earthy twist. This collection will include natural tones and may introduce floral prints as interlining.                                                                                                                                                   


Zelleri: Nature Unleashed."

Zelleri: Nature Unleashed.

In our groups this week, the tasks were to come up with a name for our brand as well as write a mission statement.
As a group, we chose nature as our main inspiration for our brand. Tara came up with the idea of finding a name of a wild flower or mushroom, so we went to the library and did some research. This was where we found the name 'Zelleri' which is a type of mushroom.
The next task was to start deciding what the purpose of our brand would be and what it would have to offer. We started by making a rough outline of our mission statement which included what we were inspired by, where we would fall in the current market and what our price points would be. 
From this, we also chose who our competitors would be. We chose All Saints, Ted Baker and Religion. This next task would be to research these companies and create shop report boards for them.

Alexander the Great.

 Spring/Summer 2007

I absolutely love this collection by the late Alexander McQueen. I recently discovered it as I was searching for fashion linked to nature on Google, for my branding project and immediately fell in love with it. I love the unusual shapes of the dresses and the accessorising with roses.

Spring/Summer 2010

I first found out about this collection in the video for Lady Gaga's 'Bad Romance' video where she is wearing one of the garments as well as the uniquely shaped armadillo shoes. At first I thought the shoes had been designed just for the video until I searched for McQueen's new collection on Google. Once again, he amazed me with the structure of the garments.

You give me that hummingbird heartbeat.

Last night, I went to the Metro Radio Arena to see Katy Perry. As I was expecting, she had some of the most usual outfits, but I didn't expect there to be 16 costume changes, where each costume was even more elaborate than the previous.
Here are some of my photographs from last night of the costumes and the set.

This was the encore costume. It is hard to make out what it actually looks like since I had to zoom in quite far, so I found an image on Google to show how amazing this final outfit was.