Zelleri: Nature Unleashed.

In our groups this week, the tasks were to come up with a name for our brand as well as write a mission statement.
As a group, we chose nature as our main inspiration for our brand. Tara came up with the idea of finding a name of a wild flower or mushroom, so we went to the library and did some research. This was where we found the name 'Zelleri' which is a type of mushroom.
The next task was to start deciding what the purpose of our brand would be and what it would have to offer. We started by making a rough outline of our mission statement which included what we were inspired by, where we would fall in the current market and what our price points would be. 
From this, we also chose who our competitors would be. We chose All Saints, Ted Baker and Religion. This next task would be to research these companies and create shop report boards for them.