Project Proposal

Now that I have my theme, I need to decide where I see my garments in the fashion market. I thought about who would usually wear these fun prints and where they would shop.

I came to the conclusion; it was predominately a younger generation from 16 years old to students up to 23 years old. I thought about the shops they usually shop at. These would be:

• ·     Miss Selfridges
• ·     River Island
• ·     TopShop
• ·     New Look
• ·     H&M
• ·     Primark

As I am also part of this age group, I thought about where I like to shop and where I could see my designs fitting.

So, I will design and make three garments as part of a capsule collection for TopShop. These would reflect the theme of Spring/Summer Florals.